Many is the new few. Small is the new big.

That is the manifest of the future, according to Chris Anderson, The Chief Editor of Wired Magazine, that I met yesterday at the New York Public Library. An event completely sold out.

Anderson’s five long-tail lessons sound like this:

Don’t confuse limited distribution with shared taste.
Everyone deviates from the mainstream somewhere.
One size no longer fits all.
The best stuff isn’t necessarily at the top.
Mass market is becoming a mass of niches.

To read more, find The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson (New York: Hyperion, 2006).