Friday, September 29, 2006

Many is the new few. Small is the new big.

That is the manifest of the future, according to Chris Anderson, The Chief Editor of Wired Magazine, that I met yesterday at the New York Public Library. An event completely sold out.

Anderson’s five long-tail lessons sound like this:

Don’t confuse limited distribution with shared taste.
Everyone deviates from the mainstream somewhere.
One size no longer fits all.
The best stuff isn’t necessarily at the top.
Mass market is becoming a mass of niches.

To read more, find The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson (New York: Hyperion, 2006).


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